Michael Williams, the Kansas State scholar, provides more empirical evidence supporting the notion of linking out from sites and blogs. While a number of other commentators have taken a largely philosophical, intuitive approach --- that aggregating and linking out is better than making others find the content --- Williams looks at recent research on consumption and identifies the qualities that encourage organizations to link out.
"By helping readers find worthwhile, credible information we support our own position as an important part of their news and opinion consumption habit. The loss of a few page views on a day to day basis will be more than made up for with long term loyalty, frequent visits and longer stays as your readers come back to see what else you have found for them to use as they form their own opinions."
He advocates becoming a resource, not just a source.

Richard Siklos, the editor at large of Fortune Magazine, believes the newspaper will morph into two models in the future: premium products that cater to select groups and cheaply-produced free ones that serve up commodified news.
He doesn't believe the $50-billion industry is dying. Far from it. But he recognizes the fast-changing industry has to respond or its decline will deepen.

The chairman of Time Inc. is noting no one is immune from the tsunami hitting the media industry. But Ann Moore is suggesting that advertising remains most effective in a print medium, not online, at least for the time being.
"Humans still are not reacting well to online ad interruptions," she told a publishing group
But a new Jupiter Research study for Buzzlogic is suggesting blogs are becoming a more vital source of information that leads to purchases. The head of Buzzlogic suggests it's time to rethink the value of blogs as a medium for advertising, in part because blogs are becoming more of a destination for information than personal search.

Canadian conventional television newsrooms got good and bad news today. The federal broadcast regulator turned down for the second time in two years a bid by conventional broadcasters for a 50-cent fee for cable and satellite subscribers.
To date those stations have been carried free, and attached to others in packages, on cable, while specialty channels in particular categories have been able to be underwritten in part by subscription fees. Conventional broadcasters argue their economic model is deteriorating and that their dependence on advertising might be untenable in a climate of increased use of PVRs and Internet streaming.
The bid would have raised $300 million for Canwest (disclosure: my employer) and CTV (disclosure: my former employer). Some of those funds doubtlessly would have flowed into their news operations. The regulator did permit negotiations by conventional broadcasters with cable and satellite providers on fees for their time-shifted channels, given that those entities now charge specifically for that service.
The news isn't entirely bad for television news, though:
1. A $60-million fund is being created for newsrooms in markets of less than one million people, which includes all but a handful of Canadian markets.
2. Competition now is open in the news genre on cable, meaning competitors can emerge for CBC Newsworld and CTV's Newsnet.

It stood to reason that someone would eventually find a market model to glean user-generated content and convert it into publishable paid material. Along has come Helium, a service that permits its users to review submitted content and select stories that are publishable.
There are plenty of hurdles: the quality of the material, the advisability of publishing material from a source when there is any legal sensitivity, and the timeliness of the content. But we'll leave the jury out for the time being and have a look at the results. To date only a small paper in Springfield, Ill., has signed on, but others are bound to try.

Scott Karp is pretty direct in his criticism of newsroom use of Twitter (we hear you). His latest posting to Publishing 2.0 provides excellent advice (we're thinking of it). Among other things: turn off the Twitterfeed of stories, turn on the Tweets of random thoughts and interesting links.

Another batch of Twips, 10 in all, on using the social media tool.

David Carr raises an important question: If more people are reading, why should we care if it's on paper?
He answers it; We should, until someone finds a way to bring more money to the digital space.

In the digital age the media services of greatest use will be the ones with deep vaults of video. Which is why CNN's new offering of a full wire service ought to be taken seriously by Associated Press.
CNN.com is a well-written site, so extending that effort into a supply of breaking news is clearly viable. Other challenges are a little tougher ---  for instance, how to supply newsrooms with contextual and analytical material.
What CNN lacks in bsic text it can secure in part through its vast international bureaus and partly through several vertical relationships in its parent company's print stable. That stable of sources might be the key to the deal and to the attractiveness of taking CNN Wire over other services.
Even though AP and Reuters have successfully moved into video in the last decade, CNN's roster is pretty much unmatched worldwide. Its commentators are name brands (if syndicated on their own, something CNN will need to repatriate to achieve its best success). But overall, AP has to be taking notice in a hurry.

Leave it to a youngish blogger, 21-year-old AJ Vaynerchuck, to outline in pretty clear language eight mistakes bloggers make in using Twitter.
To wit: Misusing the avatar, underusing the bio, failing to brand the background (guilty), not advertising it enough on the blog (I am at twitter.com/kirklapointe), not following enough people (guilty) lacking the proper Tweet to promotion ratio (um, think I'm not guilty), not interacting with followers (guiltyish) , not using followers for data (not guilty)